Really Good Ads

Really Good Ads is a marketing consultancy for businesses that want their advertising to actually work. We plan it, we teach it, and when you want, we run it.

Our Approach

AI amplifies craft, it does not replace it. The tools got faster. The judgement about what is worth making still has to come from people.

Consulting Days

A full day in the room with your team, pulling apart everything that drives growth and putting it back together with a plan. Content, socials, website, paid ads: we look at all of it together, because they only work as a system.

This is not a slide deck you file and forget. We work on your real accounts, your real numbers and your real product. By the end of the day you have a prioritised list of what to fix first, what to stop doing, and what to double down on, with the reasoning behind each call so your team can carry it forward without us.

You leave with a prioritised 90-day plan

Typically a single full day, on site or remote. Ideal before a big push or when growth has stalled.

Consulting Days poster set: the whole growth system, your next 90 days

Content and social review

We audit what you post, where, and how it performs. You get a content pillar structure and a realistic calendar, not a demand to post daily on six platforms.

Website and funnel

A walk through your site and signup flow, finding the friction that quietly loses customers, from a slow hero to a checkout that asks for too much.

Paid ads analysis

We open your Google, Meta and TikTok accounts with you and read them together, so you can see which campaigns earn their spend and which are burning it.

The priority plan

We end the day by ranking every opportunity by effort versus impact, so you know exactly what to do Monday morning and what can wait.

Competitor teardown

We look at what the brands beating you are running: their ads, their offers, their landing pages, so you can see the gap and where to attack it.

Budget and channel mix

Where your next pound is best spent. We map spend across channels so you are not over-invested in one platform and blind on another.

Paid Ads Training

Hands-on training days that leave your team able to run paid campaigns themselves, confidently and without wasting budget. Platform by platform, in plain language, on your own accounts and products rather than generic examples.

We teach the parts that actually move numbers: how each platform decides who sees your ad, how to structure campaigns so the algorithm can learn, how to read the reports without drowning in metrics, and how to tell a winning creative from a lucky one. Your team finishes able to launch, read, and improve campaigns on their own.

Your team can run it without us

Run per platform or as a combined programme. Built around your team’s current level, from first campaign to scaling.

Paid Ads Training across Meta, Google and TikTok

Google Ads

Search, Performance Max and Shopping. Keyword intent, campaign structure, and the handful of reports that tell you where the money actually goes.

Meta Ads

Facebook and Instagram. Audience setup, the creative testing loop, and how to scale a winning ad without resetting its learning.

TikTok Ads

How the platform rewards native content, what a scroll-stopping first second looks like, and how to brief ads that do not feel like ads.

Reading the numbers

The one skill that outlasts any platform: turning ROAS, CPA and CTR into decisions instead of anxiety.

Tracking and pixels

Getting the setup right so your numbers are trustworthy: pixels, conversions API and events, because bad data makes every other decision wrong.

Creative that converts

A repeatable brief for hooks, angles and formats, so your team can produce ads that work instead of guessing what the algorithm wants.

Done For You

Prefer to hand it over? We manage your paid advertising across every major platform and produce the film content to feed it, so your campaigns and your creative come from one place and pull in one direction.

Most agencies split media and creative, so the people buying the ads never talk to the people making them. We do both, which means the video we shoot is built for the platform and the campaign it will run in, and the campaign is built around creative we know converts. You get one team, one set of numbers, and work that actually fits together.

Campaigns and content, one team

Ongoing monthly management, with content production bundled or standalone. One team for media and creative.

Done For You: campaigns and content from one team

Managed paid ads

We plan, launch and optimise across Google, Meta and TikTok, and report in plain numbers: what you spent, what it returned, and what we are changing next.

Film and content

We shoot and edit the video your ads and socials run on, made for the platform it lives on rather than a TV cutdown squeezed into a phone.

Always testing

New creative and new angles on a schedule, because the ad that works today is the ad that fatigues next month.

Clear reporting

A monthly read you can actually understand, tied to revenue, not a dashboard of vanity metrics.

Landing pages

We make sure the page your ads point at is built to convert, because the best campaign in the world dies on a weak landing page.

A single point of contact

One person who knows your account, not a rotating support queue. You always know who is running your money.

Not sure which of these you need? That is usually the first conversation. Talk to us.