We built and ran the paid ad campaigns and social content that grew the Manors audience. Golf has an image problem, and it is mostly the image. Manors set out to make a golf brand for people who love the game but not the gatekeeping: the dress codes, the hush, the sense that you need permission to be there. Our brief was to put that attitude on film without tipping into parody.
So we shot it straight. Real courses, real weather, real swings, the Manors wordmark worn like a football shirt rather than a members' badge. The result reads as sport, not lifestyle, and it gave the apparel somewhere to live beyond a flat lay.
“They understood the brand before we had to explain it, and the film looked like us.”
