We handled the paid social and fight-week content that filled seats for Polaris 38. Polaris has spent a decade turning submission grappling from a niche sport into a genuine spectacle. For Polaris 38 at Bath University Sports Village, they needed a fight week that felt like an occasion.
We built the content engine around it: the launch poster, the England versus Norway hype pieces, the fighter "WINNER" graphics, and the vertical films that made the card impossible to scroll past.
Every asset was designed to travel on social and still hold up on the big screen, from the roster reveal to the post-fight champion cuts.
We gave Polaris a consistent, ownable look across the whole event, so each new fight announcement felt like part of one growing story rather than a one-off post.
“The campaign gave Polaris 38 a real sense of occasion, online and in the arena.”
