We ran the paid social and produced the content that gave Purely a feed as bright as its bags. Purely make a plantain crisp with a genuine point of difference: sunbaked rather than fried, low in sugar, high in fibre, and rooted in Ecuadorian growing. The product had the substance. What it needed was a social presence with the same warmth and colour as the packaging.
We built content that leans into the range's palette and playfulness: sweet against savoury, flavour by flavour, with recipes and trivia that give people a reason to stop scrolling. The plantain leaf motif and the heart on every bag became the visual spine, so a feed of separate posts still reads as one brand.
“Our feed finally looks like our bags. Bright, warm, and unmistakably us.”
