We produced the campaign film and ran the paid advertising across Santoro Milan’s five stores. Santoro Milan makes high quality off the peg suits for every occasion, two piece, three piece, double breasted, tuxedo and pinstripe, sold online and across five UK stores with in store fittings. The product photographs well on a rail. The harder job is making a ready to wear suit feel personal.
So we shot it on location rather than in a studio: panelled interiors, city storefronts, marble floors, natural light. One model, one day, a full run of cuts from a brown three piece to a white dinner jacket, styled so each frame reads as a person with somewhere to be rather than a product on a hanger.
“It looks like a campaign for a made to measure house. That is exactly what we wanted.”
